Motto
"Who dares wins"
Agent Bryant
Co-Founder, Chief Intelligence Officer
#001
Specialist Skill
Business and Brand Strategy, Digital Innovation, Purpose Driven Brand Strategy.
Purpose Passion
Social Justice, Income Inequality and Gender Equality
Experience
Agent Bryant founded Special Forces with the vision of bringing the sharpest strategic minds and specialist talents together to solve difficult marketing challenges. She has over 20 years’ experience as an Advertising Strategist, Brand Consultant and Market Researcher for Fortune 500 brands in dozens of sectors and industries in the US and around the world. She began her career in Europe after completing a Master’s in Law from the University of Oxford and spent years as an advertising strategist and brand consultant at creative shops and innovation agencies in London. After rising to the ranks of Chief Strategy Officer in the corporate world, she left to create the start up concept of Special Forces. Her recent work at Special Forces has included Effie winning marketing campaigns, pioneering research methodologies and think pieces that have been featured on Think with Google.
Motto
“Culture eats strategy for lunch.”
AGENT MANTRAVADI, PARTNER
#002
SPECIALIST SKILL
Brand Vision and Identity Strategy
Purpose Passion
Gender inequality, climate change, and ending gun violence
EXPERIENCE
Former Head of Strategy at a digital agency, she has over 20 yrs experience in both traditional brand strategy, digital activation and design identity strategy for Fortune 500 clients around the world. She also holds and Master’s Degree in Public Health which has enabled her to develop strategy for very complex public health issues and in emerging healthcare such as bio-technology space.
Motto
"Once you perfectly define the question, the answer is usually obvious"
Agent DAVID
#003
CO-FOUNDER, CHIEF CREATIVE STRATEGIST
Specialist Skill
Emerging Technology, Marketing Communication, Developer Marketing, Growth Marketing
Purpose Passion
Removing our artificial boundaries between Science and Art
Experience
Former computer science graduate, digital agency founder, C-level creative executive for Publicis, Omnicom agencies, creative strategist at Google with hands on experience of running digital marketing for T-Mobile, GM, American Express, Samsung, Starbucks, Google, HP and VW. Strong creative brand marketer with complimentary skills in data analysis, growth marketing and research.
Motto
“Cultural strategy can be the bridge between the street and the suite, connecting brands to culture.”
Agent Welch
#004
Specialist Skill
Youth, Cultural and Experiential Strategy
Purpose Passion
Diversity and Inclusion
Experience
A very rare kind of multi-disciplinary strategist with over 15 years leading senior strategy in all dimensions - Brand, Experiential, Communication and Digital strategy for some of the most leading edge and culturally relevant brands in the world. He is equally experienced leading creative strategy at shops like Anomaly, digital strategy at R/GA and media strategy at Starcomm. His specialty is helping brands become or stay relevant to youth culture.
Motto
“Culture eats strategy for lunch.”
Agent CALDERON
#005
Specialist Skill
Innovation and Culture Change Strategy
Purpose Passion
Gender inequality, climate change, and ending gun violence
Experience
Over 20 yrs leading Innovation and Organizational Change Strategies for Fortune 500 clients on Management Consultancy side and at innovation agencies such as ?What If! She focuses on developing smart, well-designed, iconic mechanisms to drive behavior change so that innovation ambitions, brand promises and strategic objectives can be met.
Agent Jakob
#006
Specialist Skill
Brand Vision and Global Brand Strategy
Purpose Passion
Public Health
Experience
She has over 20 yrs experience working for leading global brands and startups to figure out what they stand for, what they stand against, who they're for and how to bring it all to life, whether it's communications, products or experiences. She has lived and worked in many countries and is expert at developing ideas and values that inspire across borders.
Motto
"Virtus est in industria"
Agent BALDRIDGE
#007
Specialist Skill
Reverse engineering
Experience
Jake managed food, beverage, alcohol and automotive brands and also led development of campaigns and new product introductions for Heineken USA, P&G and PepsiCo. Jake has conducted a global automotive research project designed to uncover the cross-cultural underpinnings of the ideal of a sport utility vehicle. He also spent more than two weeks embedded in one of America’s most unhealthy communities for a global pharma company, designing services to engage communities in healthy behaviors. In between, he’s tackled challenges for US and global marketers, including Comcast, Clorox, Dewar’s, and Lowe’s Home Improvement.
Motto
“In life you will see many a great chasm. Jump. It’s not as wide as you think.”
AGENT FINN
#008
Specialist Skill
Entrepreneurial researcher, Purpose Driven Brand Strategy, Social Impact at Scale, Influencer marketing
PURPOSE PASSION
Socioeconomic Justice, Recidivism, Urban Inequality
Experience
Amy has a 20+ year track record of creatively building brands, engaging and growing strong communities, both internal and external, and driving market penetration.
Often called upon to find the larger potential of an idea to create cohesive strategies, compelling stories and unforgettable experiences. Her passion and curiosity, coupled with an empathetic and sharp strategic mind, allow her to move seamlessly between the worlds of commerce and culture bringing together seemingly disparate objectives and audiences.
A pioneer in Influencer and Experiential marketing, her case studies are taught in the marketing curriculums of colleges such as Northwestern University, her awards include a CLIO, GLAAD Media, IABC, PRSA Silver Anvil and she has been published in numerous books and magazines including “Harnessing the Power of Buzz,” Brandweek, AdAge, Business 2.0 among others.
Motto
“Those who speak the truth will connect.”
AGENT Stranman
#009
Specialist Skill
Specializes in identifying sharp human and cultural insights: universal truths in the context of today’s culture.
PURPOSE PASSION
Over time, I’ve seen mental models and brand theories comes and go. Yesterday’s “brand essence” is today’s “brand OS”. But when it comes to strategy, what never goes out of style are human and cultural truths. I believe that in a time of epic overpromise and hollow bullshit, those who speak the truth will connect. So I focus on identifying the truths that resonate and move people.
Experience
Two decades identifying the truths that move people for the world’s leading brands. Brands include Google across multiple divisions, Uber, Barbie, Khan Academy, Omidyar Network. The Equal Rights Amendment Coalition, Frito Lay, The Nature Conservancy, P&G, Frito-Lay, Blackberry, Gates Foundation, Nintendo, PetSmart, National Cattlemen's Beef Association, P&G, Kraft, Sara Lee and Red Lobster.
Motto
“Action speak louder than words.”
AGENT colmenares
#010
Specialist Skill
Business/brand strategy & innovation.
PURPOSE PASSION
Environment, education, economic inequalities, traveling (40+ countries), gaming, basketball and fiction writing
Experience
Over 12 years developing brand, comms and experience strategies across a wide range of categories – luxury, consumer tech, gaming, entertainment, CPG, automotive, hospitality, financial services and telco. Half French, half Venezuelan, lived and worked in Paris, London and NYC while recently concluding a trip around the world, there's nowhere he feels better than everywhere. Consulting for a wide range of projects for global brands and early-stage startups, helping them find new growth opportunities through new business models, products or services and unconventional marketing. Trying to help brands make a meaningful impact on people's lives.
Motto
“If you never try, you’ll never know.”
AGENT Patrylak
#011
Specialist Skill
Digital Strategy, Direct-to-Consumer, Growth Marketing
PURPOSE PASSION
Equal representation in our government and technology as a tool for improving public health and education.
Experience
She is a digitally driven marketing consultant with over 15 years of global marketing experience in brand building, performance marketing and product marketing. As a former in-house marketing leader, Christa has been responsible for driving impact across the entire marketing funnel for fast-growing technology startups and large corporations such as HBO, Ubisoft, Clorox, SoulCycle, Paramount Pictures and Compass. She has a proven track record for driving business growth through unique brand storytelling, effective data-driven marketing and memorable customer experiences. Strategic, big-picture thinker who knows the beauty is in the details.